How to Find the Best Business Strategy Game for Your Class Adding a business strategy game to your curriculum can transform how students engage with business concepts like competitive analysis, pricing strategy, product development, marketing decisions, and financial forecasting. Instead…
3 Ways to Enhance Your Class’s Business Simulation
Business simulations bridge the gap between textbook learning and real-world application. By placing students in simulated roles, such as Chief Marketing Officer (CMO) or Chief Financial Officer (CFO), educators create environments where students must make critical business decisions. These roles provide students with the experience of leading a company without the high stakes of actual employment.
Using Marketplace Simulations as a Launchpad for Sustainability Projects
Using Marketplace Simulations as a Launchpad for Sustainability Projects As instructors, we face the challenge of finding ways to bridge the gap between academia and industry. For the past few years, I’ve done this by adding a Marketplace Simulations game…
Handling Students Who Don’t Carry Their Weight
Handling Students Who Don’t Carry Their Weight Despite your best efforts to ensure everyone participates in your simulation, some students will not contribute sufficiently. You may become aware of the situation either by noticing the student’s lack of engagement (see…
Designing the Top-Rated Business Class at University of Toronto
Designing the Top-Rated Business Class at University of Toronto For its first 12 years, the GettingItDone MBA course relied heavily on student interviews with business professionals. However, when the course was condensed into a 10-day intensive, the instructors needed a…
How to Prevent and Identify Slacking
How to Prevent Slacking on Simulation Group Projects Most students know the frustration of a classmate who won’t carry their weight in a group project. Unfortunately, business simulations aren’t immune from this issue. Students become demotivated when their team doesn’t…
No More Boring Classes: Exercises for Operations Management Classes
Operations management is a tough subject to teach. Unlike marketing and management, which students have often encountered as consumers or working in front-end positions, operations management is unseen by most consumers.
Registration Open for Latin American Entrepreneurship Tournament
Registration Open for Latin American Entrepreneurship Tournament This fall, business students across Latin America will enter a fierce competition to build the ultimate bicycle company. They’ll design brands, launch ad campaigns, oversee production, and manage finances—all inside a Marketplace Simulations…
Aligning Students’ Actions and Values Through the Conscious Capitalism Simulation
Aligning Students’ Actions and Values Through Business Simulations More than two-thirds of prospective MBA students say it’s important that they attend a school that actively supports and incorporates sustainability into the academic experience. However, those same students often struggle when…